Expo2020, sustainability and design

By 20 August 2015

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The concept of sustainability is quite young to our region. The UAE however through their Expo2020 are introducing it to the society as a way of creating a better future for developing our nations and pursue progress. The Expo in Dubai will be a landmark in sustainable development and will create a legacy as one of the most sustainable Expos know to mankind. In the fashion, sustainable design is currently running the industry with designers such as Stella McCartney being one of its pioneers. People however have a misconception of what being ‘sustainable’ really means and mainly view it as being organic, where it is actually being ethical and sustainable from the initial thought process, design, production, packaging and shipping. Since it is also very difficult to create a truly sustainable brand, smaller companies are winning at the sustainability game and we believe it is something regional designers should capitalize on.

NK Luxury Consultancy (NKLC) is a boutique consulting house based in Dubai Design District  dedicated to helping established, international, luxury lifestyle brands create presence in Dubai and GCC. NKLC advises companies on their long term brand strategy, developing near term tactical planning for execution across communications, products, and retail touch points. As part of our ongoing commitment to the industry, NKLC established a  mentorship program dedicated to supporting emerging brands grow from a product into a business. We work with emerging and established fashion and consumer luxury brands, designers, retailers, art associations and luxury associations.

To connect with Narimane Kurdi, Managing Director narimane@nkluxuryconsultancy.com

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