Most Influential Woman By Symphony

By 9 March 2016

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Read more  about Narimane Kurdi being selecting as one of the most influential entrepreneurs in Dubai http://www.savoirflair.com/fashion/192743/new-symphony-dubai-mall

What’s a typical day in your life like?
My work varies everyday. On some days I spend more time with the team brainstorming ideas and strategies and crunching numbers. On other days, it’s primarily meetings and networking that I focus on. I firmly believe in maintaining a balance in my life, so I love to catch up with my friends for lunch or coffee or see my nephew in the afternoons – I like that kind of flexibility.

What led you to start your own business?
I noticed that some luxury brands that wanted to carve a niche for themselves in this market found it difficult to get a foothold in the Middle East and mainly Dubai due to geo-cultural difficulties, so this is when I decided to fill that gap and set up my own luxury consultancy business by leveraging my extensive familiarity, expertise, experience, and contacts in the luxury market. I associated with prestigious names, such as key brands in the Kering group, like Alexander McQueen, Armani, Bottega Veneta, Saint Laurent, Balenciaga, Jimmy Choo, and Stella McCartney.

What do you love most about the new Symphony?
The curation of Symphony and BySymphony.com is a perfect reflection of the women shopping in Dubai. Symphony has become a home for local talent to blossom, as well as a platform for international designers to showcase their designs. The attention to detail of the team members makes for a unique experience whereby I feel at home when I’m in the store, especially in the private lounge. The perfect balance of renowned designers and emerging designers makes it the place I want to shop for new and trendy pieces!

NK Luxury Consultancy (NKLC) is a boutique consulting house based in Dubai Design District  dedicated to helping established, international, luxury lifestyle brands create presence in Dubai and GCC. NKLC advises companies on their long term brand strategy, developing near term tactical planning for execution across communications, products, and retail touch points. As part of our ongoing commitment to the industry, NKLC established a  mentorship program dedicated to supporting emerging brands grow from a product into a business. We work with emerging and established fashion and consumer luxury brands, designers, retailers, art associations and luxury associations.

To connect with Narimane Kurdi, Managing Director narimane@nkluxuryconsultancy.com 

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